the researchers mapped major logo changes to each brand's revenue history. Check out the infographic below to see the findings: About the research: The report was based on analysis of the logo changes ...

There's no doubt that Dodge has undergone a fascinating evolution in its logo over the years, striving to represent its identity, history, and the essence of the iconic brand it has become.

But in 1994, the company created one of the more iconic and interesting corporate logos in history. Designed by Lindon Leader, you’ll note that there’s an arrow implanted in the white space ...

As obvious as it may seem, a distinctive logo is arguably one of the best ways to do just that, and in the world of American automakers, there may not be a logo quite as recognizable as the blue ...

"The owners expected people to see Starbucks, smell Starbucks and desire Starbucks, just like the sailors couldn't deny the seductions of the sirens, the founders of Starbucks wanted to make you ...