Sarvary, Miklos, and Anita Elberse. "Market Segmentation, Target Market Selection, and Positioning." Harvard Business School Background Note 506-019, September 2005. (Revised April 2006.) ...

Segmentation allows brands to identify and target potentially lucrative consumer subgroups. This can influence marketing strategy, NPD and corporate positioning as well as having application to more ...

Once you segment the market, you will likely be able to overlay the competitors on the segmentation. Doing so will give you a deeper perspective on precisely where competitors are targeting. Here is ...

I’m using the STP framework — Segmenting, Targeting and Positioning — as a starting ... want to check out my video on AI-enhanced market segmentation. It will set-up nicely for selecting ...

A positioning statement for a business plan doesn't have to be long or elaborate, but it does need to point out who your target market is, how you'll reach them, what they're really buying from ...