tea farmers reduced the production of tea in general. The supply of matcha has been growing since but has not kept pace with demand due to production constraints, from adverse weather conditions ...
Zendaya and Dua Lipa are among the A-listers who have been snapped sipping "Kermit-coloured" matcha smoothies, cementing the powdered tea's reputation as having the type of "cool-girl wellness ...
where the soil and high-altitude climate conditions (as well as generations of matcha production and milling) have awarded the area worldwide recognition as one of the best green tea growing regions.
“ITO EN Group is striving to provide accurate information and disseminate research results on the health benefits of green tea and matcha [tea powder],” says Daisuke Honjo, president and ...
Matcha’s signature bright green hue is thanks to a technique where tea bushes are shaded for around three weeks to enhance chlorophyll production and reduce the tea leaves’ bitterness.