Nielsen has made ratings data tied to Paramount TV programs less easy to understand as it continues to squabble with the ...

A team led by researchers at the University of Toronto has created a platform, called SIMPL2, that improves the study of ...

Gabbi Stubbs, Strategy & Product Marketing, Adobe APAC writes about AI defining success in the digital age where agility and accuracy are key for competitive differentiation ...

Prepare for paid media challenges with steps to enhance compliance, optimize first-party data, and adopt cutting-edge ...

The brands that thrive will be those that embrace innovation, lean into precision measurement, and understand the power of ...