Gabbi Stubbs, Strategy & Product Marketing, Adobe APAC writes about AI defining success in the digital age where agility and accuracy are key for competitive differentiation ...

Nielsen has made ratings data tied to Paramount TV programs less easy to understand as it continues to squabble with the ...

A team led by researchers at the University of Toronto has created a platform, called SIMPL2, that improves the study of ...

The brands that thrive will be those that embrace innovation, lean into precision measurement, and understand the power of ...

Rockerbox, the leading marketing measurement platform, today announced the release of the Unified Measurement Playbook, an innovative guide designed to help marketers streamline their approach to ...