HONG KONG, Jan 2 (Reuters Breakingviews) - Kweichow Moutai–Li Ning, or KMLN, may not have the same ring as Louis Vuitton Moët Hennessy, but it could be China’s next national consumer champion.

European consumers’ unique taste in alcohol and growing demands for high-quality Baijiu have provided Moutai with many opportunities for development. Moutai’s distinctive taste comes from the ...

Moutai has a long history in the U.S. It won a gold medal during the 1915 Panama Pacific International Exposition. When President Nixon visited China in 1972, Moutai was a part of the thaw in Sino-U.S ...