William Arruda covers personal branding, leadership, and careers. Net Promoter Score® is a tool that’s traditionally used to measure a company’s customer loyalty. It’s a two-question survey ...
Since its introduction by Reichheld in 2003, organizations have swooped around the Net Promoter Score (NPS) (Lewis & Mehmet, 2020). NPS is based on a question reflecting customers' self-reported ...
Lansing, Michigan-based reverse mortgage servicing company Celink this week announced that it earned a high net promoter score (NPS) of 74, which is generally considered an “excellent” rating ...
Google Cloud is introducing new incentives and rebates for partners — along with “net promoter” scores that assess their work with customers — to help improve partners’ profitability and ...
The so-called performance metric Net Promoter Score (NPS) has certainly faced some scrutiny, but with over two-thirds of Fortune 1000 companies using it, no one can deny the wide adoption by ...
Additionally, Nike retained the highest Net Promoter Score among surveyed brands, climbing 400 basis points to 47%. “We believe enduring strength of these brands provides the foundation upon ...