Or, as is the case with the Bollywood music, contracts expire, and Spotify told BBC Newsbeat it's not yet been able to negotiate a new one. From TikTok bedroom mashups to a record contract ...

"Out of the top five streamed songs of 2022 in India, only one is a film song," says Rahul Balyan, head of music at Spotify ... the mainstay of Bollywood music - is finding new voices in subgenres.