When Old Spice launched these limited edition scents with Netflix, it used content collaboration to reach a new audience, not ...

Old Spice introduces two new holiday scents available in body wash and antiperspirant/deodorant CINCINNATI--(BUSINESS WIRE)--Baking grandmas everywhere rejoice, you’re no longer the only ones ...

Baking grandmas everywhere rejoice, you’re no longer the only ones filling the house with wonderful smells this holiday season. Old Spice, the iconic brand known for its fresh scents ...

Lumbersnack Deodorant and Body Wash has the essence of fresh pine notes (no tree chopping required). (Photo: Business Wire) Old Spice introduces two new holiday scents available in body wash and ...

Old Spice, the iconic brand known for its fresh scents and effective grooming products, unwraps a limited-edition Holidudes collection in two holiday scents – Snickerdudel and Lumbersnack ...

Nowadays, no place is out of bounds when it comes to home scenting. There's a fragrance for each and every room in your home and formats galore to pick from. In the process of learning how to make ...

It’s customers’ emotions and memories that Starbucks and other brands connect with through the pumpkin spice scent. Since scent is hardwired into people’s memories, retailers need to explore ...