Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets ... there is now a strong system in play that can still be flexed creatively to meet any markets’ needs.” For ...

The Philip Knight Wrigley’s founded brand is the maker of Big G, PK, Double-mint, Juicy Fruit and Orbit chewing gum brands.

Previous marketing for Orbit and Extra centered on the confidence ... “It’s a piece of chewing gum, it’s not a promise of a better life,” he said. “But it’s going to cost you somewhere ...