Frank Rounds, 79, of La Verne remembers watching a long-ago Rose Parade sitting on his Dad’s shoulders. “We had an aunt who lived on Berkeley (Avenue) and Colorado (Boulevard) in Pasadena, so we’d ...

who oversees sponsor relations at Phoenix Decorating Company. "It's just part of the investment to make this the most unique parade in the world." The floats are required to be built by ...

Bob Mellano is supplying the flowers and foliage for 21 of the 39 Rose Parade floats. The Hearts rose is grown outside Bogotá ...

Fiesta Productions, a new float-building company approved for the 2026 Rose Parade, is continuing the legacy of recently ...

She’s been at it for 30 years. John Campbell from Topeka, Kansas, said he can finally cross off decorating floats for the Rose Parade off his bucket list. “It’s wonderful, just wonderful ...

Also see: Rose Parade 2025: Your ultimate guide to watching from home Hurt, who said he even dresses to coordinate with the parade or float theme, worked on the Illinois float at Phoenix Decorating ...

To drive tourism, Mississippi celebrated its musical heritage at the 2025 Rose Parade with an award-winning float, music and ...