A perm (short for "hair permanent") can essentially replace your daily 20-minute morning meeting with a curling wand. "One of the best bits about perming hair is that you don't have to agonize ...

Inspired by Timothée Chalamet and Jeremy Allen White, curly hair — often achieved via the ‘broccoli perm’ — is the most coveted male asset in 2025 ...

Brooks Eddy, 17, got his first perm at a salon last year (his mom paid $70 for the treatment). “I had short, straight hair my ...

Hair is wrapped in rods to establish the ... “The bad connotations of perms are often down to the short bubble bobs and 70s mullet-style haircuts that went alongside the perm rather than the ...