Greenstein, Shane, and Garey Ramey. "Market Structure, Innovation and Vertical Product Differentiation." International Journal of Industrial Organization 16, no. 3 (May 1998): 285–311.

Star products have a high market share in a fast growing market. Cash cows have a high market share in a slow growing market. Question marks or Problem children products have a low market share in ...

In a nutshell: how do you differentiate your brand? This article will explore some categories of brand differentiation and suggest a few tried-and-tested strategies your company can adopt to ...

Measurements associated with differentiated strategies such as product superiority and product development correlate directly with an organization s ability to innovate. Product development and R&D ...

The company operates in a low-barrier-to-entry industry. Gartner has a differentiated product portfolio, and an integrated research and consulting team to best serve diverse customer needs.