Artificial intelligence media company Rembrand, which uses AI-powered technology to place virtual objects in video content ...

From Diet Coke in Friends to Reebok in Jerry Maguire, discover the big-buck product placements that flopped on the big screen ...

With more and more companies wanting to integrate their products into the lives of celebrities, now seems like a good time to take a closer look at celebrity product placement. Here are three common ...

Although product placement is more than half a century old, it has never been as popular either in the media or as a subject of academic research as it is now. A recent review (van Reijmersdal et al.

GAVIN and Stacey viewers were left baffled after spotting a series of products on screen during the finale – despite the ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Still, there are product placements in movies and television that do the opposite — seeing them takes the viewer out of the experience, often ruining the scene. This happens relatively often ...

The lines between ads and content begin to blur across TikTok so seamlessly that for brands, it can feel like product placement in an always-on, personalized TV channel. Audiences are more engaged ...

You might even get another ad when the video ends. Product placement and ads are inescapable, as you can see on this very page, and even your favorite game might double as a billboard for a company.

Rembrand, the leading innovator in In-Scene Media and Virtual Product Placement technology, today announced it has raised $23 ...

Following is a transcript of the video. Narrator: Netflix says it doesn't let brands pay for product placement. So how do you explain this? JJ: You guys see that? That's the Malibu 24 MXZ ...

By analyzing historical sales data, market trends, and consumer insights, predictive models enable companies to anticipate ...