Artificial intelligence media company Rembrand, which uses AI-powered technology to place virtual objects in video content ...

From Diet Coke in Friends to Reebok in Jerry Maguire, discover the big-buck product placements that flopped on the big screen ...

With more and more companies wanting to integrate their products into the lives of celebrities, now seems like a good time to take a closer look at celebrity product placement. Here are three common ...

Although product placement is more than half a century old, it has never been as popular either in the media or as a subject of academic research as it is now. A recent review (van Reijmersdal et al.

With all the technology we have today, there are quite a few marketing channels business owners can leverage — but let's take a closer look at a few that work best.

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Still, there are product placements in movies and television that do the opposite — seeing them takes the viewer out of the experience, often ruining the scene. This happens relatively often ...

The lines between ads and content begin to blur across TikTok so seamlessly that for brands, it can feel like product placement in an always-on, personalized TV channel. Audiences are more engaged ...

The only reason Reese's Pieces got the lucrative product placement in the first place was because M&Ms had already refused the filmmakers permission to use its product in the film. This wouldn't ...

Following is a transcript of the video. Narrator: Netflix says it doesn't let brands pay for product placement. So how do you explain this? JJ: You guys see that? That's the Malibu 24 MXZ ...

GAVIN and Stacey viewers were left baffled after spotting a series of products on screen during the finale – despite the ...

By analyzing historical sales data, market trends, and consumer insights, predictive models enable companies to anticipate ...