With technological advancements, programmatic advertising will help brands deliver targeted, personalised, and high-impact ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI ...

NEW YORK — DirecTV Advertising is bringing programmatic ad sales capabilities to its linear satellite inventory in a move ...

The evolution of programmatic OOH offers advertisers and agencies a unique opportunity to blend creativity, precision and ...

The company’s bolstered offerings will provide advertisers with increased scale and access to engaged audiences across ...

Vita Mahjong topped U.S. app revenue in November, earning $4M from programmatic advertising, followed by other popular apps.

In 2024, brands such as Zomato, Tata Power, Asian Paints, RedBus, and Cadbury used it to generate personalised campaigns with ...

a pioneer in addressable advertising, today announced the programmatic enablement of its linear satellite inventory. Powered by the company’s proprietary ad tech stack, DIRECTV Axis, and as part ...

Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and Playwire, a global technology company specializing in ad monetization for web publishers, today announced a strategic ...

Amir Sharer, Founder & CEO, BRAVE: “We’ve already seen how AI-driven curation improves campaign performance while reducing ...