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Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI ...

Programmatic advertising has transformed digital marketing, providing brands with an efficient, automated way to purchase ad space in real time. With technological advancement, the future of ...

Marketers say audience targeting is both the most effective programmatic advertising tactic and the most difficult to execute, according to recent research from Ascend2. The report was based on data ...

No creative assets or media buyers are required, and no fancy technology to learn or understand; instead, you can focus on keywords. Programmatic advertising, on the other hand, can appear a bit more ...

Programmatic advertising is moving toward greater efficiency, transparency and effectiveness, even as it becomes larger and involves more media channels, according to the Association of National ...

Erica Schmidt is the new global CEO of Cadreon, the programmatic media-buying division of the ad giant IPG. The executive said advertisers are scrutinizing digital ad spending more than ever ...

Although overall programmatic advertising deals continue to build -- up 15% year-over-year -- programmatic buying and selling of streaming advertising inventory still has a way to go, according to ...

Kroger is betting on programmatic advertising to expand the reach of its ad business. The retail giant is rolling out a new ad program, called a private programmatic advertising marketplace.

Industry heads are positive that digital screens will significantly expand inventory this year; hyper-local campaigns and ...