The marketing mix framework has been the preferred and dominant marketing model since it was introduced around 60 years ago. It was THE FIRST marketing model that all us marketers learnt in ...

They did not have the bells and whistles of the previous years - they chose to centre on the huge audience opportunity that ...

If we can prove the direct line between advertising investment and outcomes, I expect we'll see greater investment into our ...

Today’s most pressing challenge for any brand is not just to be seen but to be understood, trusted, and remembered – the ...

The 2024 K League 2 season is nearing the end with up to three coveted tickets to the top tier on the line as the ...

Companies are always looking for fresh approaches to stand out and successfully advertise their brands in the fast changing ...

NIQ, the world’s leading global consumer intelligence company, today announced the launch of Marketing Mix Modelling solutions (MMM), helping global clients streamline their marketing investments and ...

A recreational drug called “pink cocaine” is getting attention and causing confusion since it doesn't typically contain ...

Carlton Palmer has given his verdict on Sheffield United's automatic promotion chances following back-to-back defeats ...

Margaritaville Lake Resort Lake Conroe is offering local residents and resort guests a new fall experience with their ...

Business individuals might experience some unplanned travel, potentially leading to fresh opportunities for expansion and ...