The marketing mix framework has been the preferred and dominant marketing model since it was introduced around 60 years ago. It was THE FIRST marketing model that all us marketers learnt in ...

They did not have the bells and whistles of the previous years - they chose to centre on the huge audience opportunity that ...

Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights ...

Today’s most pressing challenge for any brand is not just to be seen but to be understood, trusted, and remembered – the ...

If we can prove the direct line between advertising investment and outcomes, I expect we'll see greater investment into our ...

NIQ, the world’s leading global consumer intelligence company, today announced the launch of Marketing Mix Modelling solutions (MMM), helping global clients streamline their marketing investments and ...

The 2024 K League 2 season is nearing the end with up to three coveted tickets to the top tier on the line as the ...

Companies are always looking for fresh approaches to stand out and successfully advertise their brands in the fast changing ...

Carlton Palmer has given his verdict on Sheffield United's automatic promotion chances following back-to-back defeats ...

“This is the place you need to be frequenting to find husband material,” she said in a viral vid, lauding her local Whole ...

Business individuals might experience some unplanned travel, potentially leading to fresh opportunities for expansion and ...