Sportswear maker Reebok is building up hype for its Ex-O-fit sneakers with a mobile advertising campaign that uses location to drive consumers to the nearest store to check out the shoes.

Reebok is using mobile advertising to bolster sales of three different sneakers. The mobile ads are running within the Accuweather iPad application and incorporate both in-store and online ...

FLO Retailing reportedly gained control of Reebok retail outlets after signing an ... told the newspaper that the price of 100 brand stores is around 1.5 bln rubles ($23.26 mln), but the deal ...