Just as Shakespeare had his seven ages of man, so too do banks and financial institutions. But where the former endures, the latter don't. Banks' ages of man are generally based on life-stage and ...

Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to face reality: Segmentation, as we know it, is dead—and marketers need to find new, better ...

This is one of a series of edited extracts from the Mobile Marketing Forum 2008. Other articles cover: P&G's mobile ambitions & case studies from emerging markets Turning FMCG onto mobile: Kraft, Arla ...