ESPN is thinking big for its “Flagship” app. Nearly every time any ESPN executive has discussed the project publicly since ...

The latest deal will make Roku the exclusive streaming home for the X Games, the extreme sports competition that was founded by ESPN but sold to private equity in 2022. The deal will kick off in ...

With its hardware and operating interface, Roku calls itself the “lead-in ... audience loyalty and becomes a must-have. ESPN wants sports fans to see “Flagship” as the home for any sport ...

Both events will air on Roku’s free 24/7 sports channel as the service continues its push into live sports. Though the X Games were founded by ESPN in the ‘90s, the sports network sold ...

In 2022, ESPN sold the X Games to private equity firm MSP Sports Capital. Along with the Aspen winter competitions and the upcoming summer event, Roku is also launching an X Games TV FAST channel ...