The character's semicentennial is evidence ... the brand into what it is today.” At some point, Sanrio designated Kitty's birthday as Nov. 1, the same as Shimizu's. Her background was ...

In the world of Sanrio, the famous brand icon of kawaii culture, Pochacco has managed to gain a prominent place in the hearts of fanatics ...

Keroppi, the adorable frog with big eyes and a charming smile, perfectly represents the cheerful and optimistic spirit of Sanrio’s characters. But what does his name mean, or why is he so special ...

She celebrated her 50th birthday ... 75 percent of Sanrio's profits came from Hello Kitty. Today, while the company holds the copyrights to hundreds of popular cartoon characters, Hello Kitty ...