To narrow down the beauty chain's must-have products, Insider previously asked store employees, as well as Sephora Collection's national makeup artist, for the single item they can't stop wearing.

The latest app update launched the new Sephora Virtual Artist feature ... may bring the strategy further into the mainstream makeup world. “With 13+ million likes on Facebook alone, Sephora ...

Here are my favorite makeup and skincare products as a freelance makeup artist and former Sephora employee.

Alicia Land, 24, described Sephora as "like another world for beauty" Content creator and make-up artist Alicia Land, from Bromsgrove, Worcestershire, said Birmingham had always needed a Sephora.

They're constantly featuring new and trending brands; showcasing the hottest ones," says Kitty Dunbar, a professional luxury makeup artist in Newport, Rhode Island. Sephora offers waxing ...

Sephora is bringing live 3D facial recognition ... allow users to view themselves moving in real time with the digital makeup, with more effective technology. The update comes from the developer ...