most valuable and fastest-growing oil and gas brands, with Shell topping the list. Shell powers on as “the world’s most valuable oil and gas brand”, according to a new report from Brand ...
Shell had to find a way to double the number of new and highly-skilled recruits in the face of strong competition and weak brand equity. It decided to undertake an ambitious programme to develop the ...
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To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...