Third, a small-format dessert encourages customers to tack one onto their orders and increase their ticket size, whereas the ...

The McDonald's McFlurry is a fan-favorite dessert thanks to its balance of smooth soft-serve vanilla ice cream and crunchy toppings that deliver a satisfying mix of textures and flavors.

In 2006, McDonald's modified the shape of its McFlurry cups in direct response to this animal rights campaign, and designed the opening to be strategically small enough that European hedgehogs ...