Discover the ancient secrets and modern science behind Korean ginseng's powerful skincare benefits, from traditional farms to ...

South Korea is famous for its innovative skincare ... Image Credit: Pexels.com Equally important is clean air—the often-overlooked beauty secret. Fresh, unpolluted air protects the skin from ...

Jiwoo is a prominent figure in the global rise of K-beauty. She shares her skincare secrets and top trends for 2025 in an exclusive interview with HT Lifestyle.

Male pageants have become a growing trend in South Korea. But what does it take to be crowned as the most beautiful man in the country? And why are male beauty pageants more objectifying than womens?

The dynamic city of Seoul, South Korea is renowned for its blend of history, modern innovation, and natural beauty. Whether ...

Seoul, South Korea – When Alex ... driven by the global popularity of Korean pop culture, or “hallyu”, which has popularised Korean beauty standards and fuelled interest in Korean cosmetic ...