Starbucks' iconic green logo is instantly recognisable, but very few of us will have actually ever sat and thought about the ...

The coffee giant's iconic logo, which features a twin-tailed mermaid or "siren," has roots in an unusual and somewhat eerie ...

"The owners expected people to see Starbucks, smell Starbucks and desire Starbucks, just like the sailors couldn't deny the seductions of the sirens, the founders of Starbucks wanted to make you ...

Everyone knows the Starbucks logo - or thinks they do. As it turns out, the iconic green siren has a few tricks up her sleeve ...

The change is the latest move by new CEO, Brian Niccol, who took over the coffee giant in September, to remake Starbucks in what he says is the company’s original image. Just last week, Niccol ...

Starbucks was on the cusp of a big change in late 2024. This year will bring even more shifts for both baristas and ...