Following is a transcript of the video. Narrator: The Ordinary Serum Foundation sparked a 75,000-person wait list before its release, with customers eager to try the lightweight but medium ...

Canadian brand The Ordinary makes no-frills, affordable skincare, and its first-ever foundations have a 25,000-strong waiting list. Finding the perfect foundation – one that’s easily absorbed ...

I am sure you have amazing products in the pipeline as you say, but unless they include a foundation, there will be a gap!” writes another. The dismay comes as little surprise. The Ordinary ...