Taylor Swift 'Eras' tie-in book is a smash, selling more than 800,000 copies in first weekend
Sales soared even as Swift skipped Amazon.com and other retailers and as some fans complained online that the $39.99 book ...
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Taylor Swift 'Eras' tie-in book is a smash, selling more than 800,000 copies in first weekend
Circana tracks around 85% of the print market, but the "Eras" numbers are more precise: Swift sold the book exclusively through Target, which launched the "Eras" tie-in on Black Friday.