As B2C experiences continue to improve, B2B brands need to keep up ... could make older children eligible for treatment. Content transformation is changing pharmaceutical marketing.
B2B software as a service (SaaS) grabbed 44% of funding in the first quarter, surpassing B2C fintech ... relationships that span many years. This transformation is pivotal as it can shift your ...
B2B marketing is finally moving out of B2C’s shadow to claim the brand ... “We’re seeing so much excitement around transformation, and how technology and innovation are enabling B2B.
It has the potential to completely reshape the way we communicate and build relationships, both personally and professionally. While prominent B2C businesses are making headlines, there is also a ...
John is at the intersection of brands, media, technology and content. He is a creatively-led, transformation and growth leader of B2B and B2C matrix businesses. Joined EY in 2014 from WPP, with the ...
And I actually come out of a B2C background – I was in consumer ... This year, we’re going through a transformation on the B2B side of the house. We have significant growth targets in our ...
“Unlike B2C’s streamlined checkout model, multi-layered interactions in B2B ecosystem are harder ... with the UAE’s push toward digital transformation, driven by initiatives like Smart ...