When [Rich] saw a bike light that had an integrated hook-and-loop fastener – think Velcro – built in to its enclosure, he thought to himself, ‘I could do that too.’ ...

But as even he admits, Velcro is a trademark, so we think it is more appropriate to talk about hook and loop fasteners. In fact, you can see the good-natured official video about the trademark ...

This observation gave him the inspiration to develop the product that holds shoes on feet, bibs on babies, and rocks in pockets. Velcro, also commonly known as hook-and-loop tape, works so well ...