In most cases, I'd say a race to the bottom is a bad idea, but in Sean Riley's case, as CEO at the helm of the $150 million DUDE Wipes brand, I'm not referring to a pricing war, so he's right on ...

Mark Cuban speaks onstage at Predicting the Future of Entertainment with Fireside - 2022 SXSW Conference and Festivals (Image via Getty) Dude Wipes, originally a simple idea between childhood ...