Mars Wrigley is spending millions of dollars in a bid to restore chewing gum to its former glory with consumers, starting with an international ad campaign that jettisons typical category promises ...

Wrigley’s Extra gum, known variously as Orbit ... there is now a strong system in play that can still be flexed creatively to meet any markets’ needs.” For a long time, chewing gum has had a fairly ...

The UK Parliament has considered imposing taxes on chewing gum companies if they do not do more to combat gum litter. Anna's project has been given financial support from Wrigley, one of the ...

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The Philip Knight Wrigley’s founded brand is the maker of Big G, PK, Double-mint, Juicy Fruit and Orbit chewing gum brands.

Wrigley?s 5 Gum has signed as the first brand to sponsor MTV ... 5 Gum was chosen as the launch sponsor because the chewing gum brand is targeted at young, tech-savvy consumers who are looking for the ...

The William Wrigley Jr. Company was founded in 1891 to sell soap and baking powder. It started packaging gum with its baking powder the following year and the company reorganized itself as the gum ...

"Leaving aside chewing gum, in which Wrigley is dominant, I know of no other significant businesses in which the leading company has long enjoyed such global power," he said. Buffett also lauded ...