品牌定位: Zippo是以24-35岁年轻男性为目标打造的经典美国品牌。这个群体乐于表现其最真实的思想、精神和灵魂。一直以来，Zippo始终坚持着其适用 ...

The manufacturer of Zippo lighters offers a lifetime repair guarantee, but the company won't fix fakes. Here are some ways to tell the real thing from the counterfeits. WSJ's Barry Newman reports.

Narrator: Would you ever consider paying $34 for a lighter? What about $125? That's the price range of a Zippo lighter. Expensive? Yes. But people insist that these beloved lighters are not only ...

Zippo has brought its Virtual Zippo Lighter application to Google?s Android Market after the iPhone version exceeded 14 million downloads and the Nokia version surpassed 2 million downloads. Zippo ...