The soft toy industry’s most important consumers are not toddlers, but millennials and members of Generation Z. Experts ...

People cannot get over the 'insane' queues of people spotted bursting their way into Harrods in a bid to get their hands on ...

While Jellycat fans can shop for the beloved plushie brand at a range of locations across the city, there are some spots in particular that are a must-visit in London. From a plushie-filled chippy ...

AN ULTRA-rare cuddly toy has sold for a whopping £640 after a fierce bidding war broke out on eBay. Racking up 40 bids, this ...

It is not young kids driving the demand but “kidults” (those aged 12 and above). Kidults now account for over a quarter of ...

The three-tiered cake plushie originally retailed for £44.95, according to London World, and quickly went out of stock. Items from another rare collection made for Shanghai's Jellycat café ...

Plus there are now Jellycat cafes in cities like London, Paris, New York, and Shanghai, as well in Selfridges in Manchester. With such high demand, new collection releases see fans scrambling to ...

Whether you’re a parent or a doting auntie, you probably know how popular Jellycat’s stuffed animal toys have become over the ...

Gen Z isn’t playing around when it comes to their love of stuffed animals. Young adults are leading the plush toy boom as the ...