"First he learned all the rules,” Harvard Business School professor Richard S. Tedlow said. “Then he broke all the rules ...

The company hopes to make the Walmart spark as recognizable as Apple's logo and Starbucks' mermaid.

For the first time in almost 20 years, Walmart has a new logo. The international retailer describes it as a “a comprehensive brand refresh,” but the online world hasn’t been quite so kind to ...

Retailing giant Walmart has unveiled a new logo to start the new year. The "brand refresh" of its identity, as the chain is calling the move, includes some nods to its past. Walmart said its new ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...

So it's on brand for Walmart that its first logo change in nearly 17 years consists of subtle changes almost imperceptible to anyone not paying close attention. The logo touch-up includes thicker ...

Walmart has introduced a new logo, its first redesign in almost two decades. Revealed on January 13, 2025, the updated logo features a bolder font and a richer blue colour scheme, while keeping ...