In a PR landscape once dominated by credibility and media coverage, clients today prioritize driving sales and direct customer engagement. Recognizing this shift, Bridgers, a new-age PR firm in India, ...

The role of marketing in B2B organizations has undergone a significant transformation in recent years. Once limited to building brand awareness through tactical means, marketing has evolved into a ...

Additionally, staying relevant amidst rapid digital changes can complicate effective communication strategies. Brand Voxtech is a leading PR and marketing firm founded by former journalist dedicated ...

The right hemisphere of a human brain, also known as 'The Powerhouse of Creative Thoughts', is the prime reason behind the success of the creative industry. It is believed that creativity can come in ...

In this era of modernization and sustainability, age-old plastic coupons and loyalty programs are not just outdated but also a hazard. Since QR codes surfaced in the market, it has become one of the ...

The Indian PR industry is growing at a very fast pace. With increasing number of companies in the business ecosystem and many foreign corporations setting their offices in India, the need for ...

Integrated Marketing Communication is a strategic framework that brands are aggressively implementing to up their game in a competitive environment. The framework works flawlessly, because all ...

The scale of the international business-to-business e-commerce industry, estimated at USD 6,883.47 billion in 2021, is expected to increase at a compound annual growth rate (CAGR) of 19.7% from 2022 ...

The global PR landscape is in a state of dynamic evolution, where digital transformation, authenticity, and data-driven strategies reign supreme. As brands move away from traditional media to embrace ...

The advent of online business expansion has boosted the economy even during the COVID-19 lockdown and some businesses were able to reach out to customers through digital mediums. The out-break of the ...

The advent of e-commerce has brought about new perspectives to the B2C transaction patterns and has made buying and selling very smooth and seamless. However, when it comes to B2B, we can still ...