Here’s the paradox of the modern web: Our devices and social networks have reduced our attention spans to that of newborn kittens; and yet, we crave longform content. That sounds counter-intuitive, ...

Over half of Esquire magazine’s greatest stories ever published are profiles. Being profiled in Vogue or The New Yorker can make or break celebrity careers. When someone has a brand to hype up, a ...

Nonprofits tackle some of the world's toughest problems. But they don't do it alone: nonprofits supporters make a critical difference by donating, mobilising, and helping to spread the word. In this ...

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However, when you're focused on meeting deadlines and targets, you can lose track of the essential story behind your content marketing. You might find yourself storytelling without a purpose, ...

Unlikely as this might seem from social media platforms, we’re living in a golden age of science communication. As newspapers and magazines struggle to fund specialist science reporters, it might seem ...

Aperture is one of three camera settings — along with ISO and shutter speed — that impact how well (or not) your photo is exposed. These three settings are often called the ‘exposure triangle.’ So ...

And yet, PDFs are everywhere. They’re a zombie format, dead but still somehow shuffling around the internet. But if PDFs are dead, then what mutant virus is keeping their zombies walking around? In ...

Using Shorthand, RELX achieved a tenfold increase in reads for their internal communications — and saw employee NPS soar by 20 percentage points. After twelve months with Shorthand, Bonhams has ...

Investigative journalism puts the spotlight on abuses of power, finding stories that are flying under the radar and sharing them in the public interest. Yet cutting-edge twenty-first-century ...

We have a tangible need for beautiful feature stories that craft compelling narratives about our world out of statistics. And, given the sheer quantity of data out there, it makes sense that ...