At Advertising Week, the Pernod Ricard brand explained how it teamed with Warner Bros. Discovery to break through the “sea of sameness” in its category.

NEW YORK — Environmental, social and governance (ESG) programs are at an inflection point as brands come under pressure from activists to keep out of increasingly politicized areas. Nespresso USA, the ...

Refining media strategy is especially critical for a holiday that lands just before the U.S. elections, executives said at Advertising Week.

A new logo builds on a recent reinvigoration that has seen the brand shift from a positioning around the extreme toward “energizing refreshment.” ...

Incremental, a leading provider of neutral retail media measurement, today announced a global partnership with Skai, the leading omnichannel advertising platform specializing in walled garden media.

Global Chief Marketing Officer Ramon Velutini shared advice at Advertising Week New York on how brands can keep a place in consumers’ minds.

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Navigating the sprawling Penn District and staying abreast of talks about AI, retail media and sports marketing will be key for the four-day gathering.

A discussion of ROI and AI during Advertising Week New York also highlighted how the alcohol giant is using data to push its premium products.

NEW YORK, New York, 1st October, 2024. The Marketing Practice, a global B2B marketing agency specializing in brand activation ...

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Wyndham Hotels & Resorts has tapped Havas to be its North American consumer marketing agency of record, according to information shared with Marketing Dive. The agency will handle all media, creative, ...