With sales and profits still in decline, the new CEO says the company will cut back on performance marketing and boost brand ...

It was the second-highest opening ever for a PG-rated December movie. Paramount spent a modest $13.1 million in national TV ...

Among the activations Netflix developed to promote its "NFL Christmas Gameday" extravaganza were its first blimp, flying over ...

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Burger sculptures made out of coins were placed in front of the brand's competitors, but also close to Smashburgers in NYC, ...

The collab developed because light wines and pickleball both "appeal to consumers who embrace an active, healthy lifestyle," says Bota Box's marketing director. Founded in 1965, the London-based ...

Citing concerns about governmental surveillance of pregnancy, the nonprofit National Partnership for Women & Families is backing proposed privacy settlements that would restrict mobile data ...

“At Hearst Connecticut Media Group, we recognize the Republican-American as a pillar of journalistic excellence and a vital ...

Experian is launching a new ad campaign this week featuring top NFL players and their significant others, starting with San ...

"2025 will be a transformative year for Tropical Smoothie Cafe as we leverage the collective strength of our marketing ...

Jonathan Kagan, Amsive director of search and digital media strategy, says his agency plans to test the anti-algo concept in 2025. He first heard about it in 2019, unrelated to online advertising.

"This is about articulating and celebrating the ethos behind Lucid as a company, for the first time," Giant Spoon's Jonathan ...