Supermarkets’ premium own labels set the pace during the recent Christmas period as UK shoppers looked for value; nine in ten households bought at least one of these lines during December, according ...

This paper, created in collaboration with TikTok, illustrates how brands can achieve positive business effects from focusing on relevance and provides a framework for creating content and ads that are ...

The Andrew Jergens Company entered the 1990s ready to tackle the U.S. skin care industry. Purchased in 1988 by Kao Corporation, the number one household products marketer in Japan, Jergens underwent ...

Shines a spotlight on the facts as well as the feelings around audio to smash these barriers apart and highlight audio’s unique qualities as a marketing channel. In 2024, Audio will account for 24.5% ...

Luckin Coffee needed premiumisation and volume to boost profitability, as its earlier ¥9.90 strategy squeezed profit margins. By Q2 2023, Luckin had opened 10,000 stores, giving it scale and advantage ...

Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search. Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to ...

This paper compares the relative persuasiveness of commercials telecast in Spanish and in English and directed to the Hispanic population in the United States. In the hierarchy of advertising effects, ...

This report highlights key findings from WARC’s annual survey of strategists worldwide and also unpacks three key themes considered pivotal to the future of strategy. Strategy’s positive impact can be ...

The global retail media ad investment is set to reach $153.3bn, a nearly-$18bn jump from the 2023 total, according to WARC’s latest forecast. The forecast puts the annual growth rate at 13.7% in 2024, ...

Part of the Marketer's Toolkit 2025, this report dives into the Voice of the Marketer survey data, to explore broader marketer thinking on budgets, media channels, measurement and investment plans.

Launched in 2007, the World Retail Awards have been recognising the very best retailers and retail initiatives across a range of categories for over 10 years. The most recent Awards were announced in ...