Recent research* conducted by B2B International found that only 14% of large B2B organizations are truly customer-centric—i.e., the customer experience is ingrained in the fabric of the company. That ...

Looking to be customer-centric? It pays to have a female leader ... allowed Julie to double down on in-demand products, such as B2B language training for corporate clients and travel-specific ...

The pressures of COVID and advancements in B2C omnichannel practices are pushing B2B suppliers to take a more customer-centric approach in their marketing. Multichannel marketing means reaching out to ...

The role of marketing in B2B organizations has undergone a significant transformation in recent years. Once limited to building brand awareness through tactical means, marketing has evolved into a ...

Zeta Global (NYSE: ZETA), the AI-powered marketing cloud, today announced that Pamela Lord has been appointed as its ...

We’re thrilled to welcome Derek Schoettle as Chairman and CEO and Ned Leutz as President," said Chris Gaffney, Managing Director at Great Hill Partners and DemandScience board member. "With their ...

By transforming data analysis, customer interaction, and overall marketing strategies, AI is set to redefine the B2B landscape ... adoption to thrive in an AI-centric future.