B2B is often seen to lag behind B2C in marketing ... and TV, traditional sales-led, functional advertising feels dated. There’s also a great deal B2B brands can learn from consumer-facing ...

There’s every reason to believe consumers will continue spending in 2025. Here are likely challenges and trends in retail, ...

WOBURN, MASSACHUSETTS / ACCESS Newswire / January 16, 2025 / , Inc. (NASDAQ:BLIN) a AI-powered marketing technology company, has partnered with OroCommerce, a top B2B commerce platform, to integrate ...

Govt. Jobs 2024 are the most demanding jobs in India by 12th pass, 10th pass and Graduate candidates in India. Latest govt. job notifications are released by the State and Central govt ...

PlayStation India has announced Black Friday offers on PlayStation5 console, DualSense controllers, PSVR2 and select PS5 and PS4 game titles.

I like to think of B2C from a consumer’s perspective. When I’m shopping, I’m guided by preference, brand love, convenience, and yes, emotional connection. Maybe a certain drink reminds me of ...

Rejection rate for manuscripts is around 90%, which is an issue because successful research and publishing are crucial to ...

HR roles with regional responsibility, matrix organisation expertise, and C-suite-level exposure could get the highest pay.

“We want to lead the advertising industry in connecting advertising to real business results,” said Rosie O’Meara, CEO of ...