US spirits volumes had grown consistently at around 2.6 per cent in the two decades until 2019. They then shot up to almost 5 per cent between 2020 and 2021 as lockdowns boosted alcohol intake before ...
The organic weakness in Q1 was seen throughout Brown-Forman’s brand portfolio, and especially seen in tequila sales, which declined by a dramatic -23% organically. Other segments have also shown ...
From the rise of tequila tourism to the huge potential of agave alternatives, we take a look at ten top tequila trends driving the market forward. The global market for tequila was valued at $19.76bn ...
Brown-Forman, a global leader in premium spirits, has won three awards in the 2024 Just Drinks Excellence Awards in product launches, marketing, and innovation categories for its exceptional launches, ...