2024 was the year of fragrance. There's over 1.7 billion views on #PerfumeTok. Dozens of new brands hit shelves (Noyz, Tsu Lange Yore, 5Sens), many made triumphant returns after years away ...

And there are some who are so obsessed with their favorite fragrance that they buy them in bulk. (In fact, one celebrity told us that she has 13 bottles of her favorite perfume just in case they ...

Want to smell like a star? While plenty of Hollywood guys have featured in fragrance campaigns over the years — who could forget Adam Driver’s viral transformation into a centaur for Burberry?

When it comes to purchasing the best oil-based cologne, there are a few things to keep in mind. The first thing to consider is the scent. The scent should match your personality and style.

SHOPPING: Homeowners looking to give their homes a refresh this January can shop up to 66 per cent off cleaning products at ...

These scents have earned museum rights. Emily Orofino has over a decade of experience working in beauty. You can find her work on sites such as Harper’s Bazaar, Byrdie, Editorialist, POPSUGAR ...

Whatever it was, the stark realisation of needing to dish out a minimum of £100 to replace our holy grail scent is not a vibe. That was, however, before Zara perfume dupes entered the scene. As a ...

Essentially that’s why, despite my burgeoning perfume shelf, I have a few that stay on rotation, namely Phlur Missing Person, Le Labo Thé Noir and Glossier You. My wardrobe smells like a ...

After hours: January 17 at 5:59:46 PM EST ...

We may earn commission on some of the items you choose to buy. The beauty of fragrance is that we’re not limited to just one strategy. Liquid perfumes are commonly used to envelop our bodies in ...