Deep discounts motivated holiday shoppers to spend, according to Adobe’s data. For every 1% drop in the typical price, demand ...

A recent study by Adobe Analytics reveals that AI-powered chatbots played a significant role in influencing consumer spending ...

Online spending surged 8.7% during the 2024 holiday season, reaching over $240 billion, according to Adobe Analytics. This ...

Online spending throughout the 2024 holiday shopping season reached a record high and was driven, in part, by generative AI ...

Retailers saw a 1,300% spike in traffic from generative AI-powered chatbots during the 2024 holiday shopping rush compared to 2023, according to Adobe Analytics data.

Financial services are no strangers to advances in technology, but generative AI presents an uncharted and complex landscape ...

Adobe Analytics released its holiday e-commerce sales report on Tuesday showing that consumers spent a record-setting $241.4 ...

Consumers spent a record $241.4 billion online from Nov. 1 to Dec. 31, 2024, an 8.7% increase from the same period a year ...

The parents of two Texas children recently brought a lawsuit against Character Technologies, Inc., alleging that its chatbot, Character.AI, ...

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: What marketing managers do to execute large marketing events.

Tuesday disclosed online shopping data for the 2024 holiday season, covering the period from November 1 through ...

Holiday spending from Nov. 1 through Dec. 31 rose 8.7% to about $241.4 billion online, compared with Adobe's forecast of $240 ...