Festive makeup doesn’t have to mean heavy foundations and bold colors. Minimalist makeup enhances your natural beauty with simplicity and ease. (Image Credits: Pinterest) The festive season is ...

Our skin changes, and so should our approach to makeup. But guess what? This doesn’t mean we need to pile on more products.

Founder brothers Rahul and Mohit Yadav own nearly 84% of Jaipur-based Minimalist. Peak XV Partners has a 6% stake. If the deal materialises, it will mark another instance of a fast-growing D2C brand ...

Looking for makeup looks to exude subtle glam and timeless elegance? Take cues from Nussrat Jahan's minimal makeup looks that are perfect for new brides. A smooth winged liner with a muted-toned ...

Shalini’s defined eyes exuded a dramatic allure that works well when you want to highlight your eye makeup. Apply a nude lip shade to seal the ethnic glam. Want to look effortlessly chic? Try the diva ...

This minimal approach isn’t just another passing trend. It’s sparking conversations about beauty standards and self-acceptance. More and more influencers and makeup artists are showcasing real ...

If you ask us, there are few things more refreshing in the entertainment world than when celebrities share makeup-free selfies. When you work in Hollywood, it’s basically your job to look ...

The stories you care about, delivered daily.