We want to maximize our revenue and marketing return on investment (ROI). What we learn from migration patterns can help with all those tasks. The Role of Customer Segmentation Migration implies ...

Based on research insights, global research and advisory firm Info-Tech Research Group advises that marketing campaigns ...

Segmentation—the process of identifying specific customer groups—is imperative for personalized marketing and communications. Often, segmentation projects entail large-scale market studies that divide ...

Market segmentation is widely practiced by marketing and research professionals in most industries. Most market research companies boast market segmentation as part of their ad hoc services and there ...