The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but ...

That means, in point of fact, the abrupt death of long-running sub-brands including probably its biggest: XPS. It's long been ...

Dell Technologies, Inc. ($DELL) stock rose in Tuesday’s pre-market session after a positive recommendation from an analyst.

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...